Assignment 4: Color Coalition

When it comes to designing, composition plays a very important role. In order for a design to have an aesthetic appeal, not only must there be a good composition but also a complimentary color
scheme.

The design principles that I had applied here is basically the fibobacci spiral, starting from the word “Danceworks!” in the middle, which is the main focus, going up clockwise from the leg of the dancer up to his hand where it flows along the lines of the words “Inaugural Dance Competition” to the next few captions and lastly ends on the prohibition sign with the drugs inside.

The reason why I used this composition was because it was able to guide the viewers along the design and convey the message that the danceworks! competition is a competition which focuses on fighting drug abuse.

The overall feel of the design was dynamic and the lines are flowy and energetic as the target audience are youths. The color schemes that I had explored were also ‘loud’ and vibrant as it portrays youthfulness and joy.

The final design that I had chosen was basically what I felt was the most vibrant and attention-grabbing piece, after surveys with my friends and some youths.

The white "Danceworks!" with the flare glowing immediately grabs the attention of viewers at a glance, in contrast to the dark background. Following the flow, with the principle of consistency, it brings attention to the shoes of the dancer, which is in white as well, followed by the arch in the dancer's body movement, leading to the hands in a circular motion.

Viewers will then read the four captions of words which are in a curved flowy manner to portray the concept of youthfulness in motion and finally to lead to the 'drugs out' prohibition sign to complete the picture.